The Big Idea Behind Hoo Groo
For generations we have worked the land, growing the Fresh Produce that fills lunchboxes, market stalls and family tables across Australia. But somewhere along the way, the connection between the people who grow the food and the people who eat it started to fade.
Hoo-Groo is our way of bringing that connection back. It gives growers their identity, their voice and their place in the story again.
It is about more than just fresh Produce. It is about collaboration, transparency and doing things better for the future. We want people to understand how their food moves from our Farms through the supply chain to the shelves. When shoppers can see that journey, they see the care, the effort and the people behind every step.
We also care deeply about the land that sustains us. Hoo-Groo supports innovation in sustainability by helping move the industry toward reducing waste, rethinking packaging and finding new ways to remove stickers and plastic from fresh produce.
At the same time we want to educate retailers on how to handle produce with pride and teach consumers how to store and enjoy Fresh Produce the way it was meant to be.
Because farming is not just our job, it is our legacy.
The Hoo-Groo supply chain Hub will give all members of the Fresh Produce supply chain the opportunity to connect, and work together to ensure the best possible outcomes from farm to table and everywhere in between, register your interest here.
If we can make our industry more transparent, more sustainable and more human, then we are growing something far bigger than Fresh Produce. We are growing trust and integrity.
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